A well known over the counter healthcare brand were looking for a way to turn their hub of informative healthcare content, into a vehicle for browsers to discreetly buy the products they needed. The brand were keen to explore the role Adimo’s Buy Now & Add to Basket technology could play in closing the loop between marketing and sales.

We integrated our Buy Now & Add to Basket technology natively across the brand’s website, with a specific focus on the product and ‘where to buy’ pages. The integrations allowed users to check retailer availability, compare prices and either purchase straight away or at a later date by adding the product to their chosen retailer shopping basket. User-friendly dashboards within Adimo analytics allowed the brand to dive into the performance data in real-time.

• A seamless user & shopper experience
• A frictionless path to purchase
• Increased customer choice with multi-retailer selection
• Invaluable shopper behaviour insights
• Browsers effectively converted into shoppers