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Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...

Marketing Pet Products in a Digital World

Marketing Pet Products in a Digital World

Stuart Elmes

The way consumers shop for, and purchase, pet products is evolving rapidly. So is the way pet products are marketed. Let’s take a look at how to successfully market pet products in our high-tech world.

Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...

Online Grocery Shopping: Accelerating Adoption

Online Grocery Shopping: Accelerating Adoption

Stuart Elmes

While online grocery sales have exhibited steady global growth, they have yet to truly take the FMCG/CPG industry by storm. Let’s take a hard look at the factors driving current online grocery shopping growth, and see how innovative ideas and developments in the industry can accelerate growth in the near future.

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

The Beauty Industry and the Digital Transformation

The Beauty Industry and the Digital Transformation

Stuart Elmes

The widespread adoption of digital technologies has brought with it a sea change in the way beauty brands do business. Here's how the digital transformation has transformed the beauty business and how beauty brands can get ahead of the curve.

Marketing to Parents in 2019

Marketing to Parents in 2019

Stuart Elmes

The digital revolution has transformed the art of parenting. Growing numbers of companies are marketing to the parents of young children on digital channels, and tailoring their products and customer services to this time and sleep deprived demographic. Let’s take a look at how brands are catering to these brave folks in 2019...

Adimo's Tweets of the Month: January 2019

Adimo's Tweets of the Month: January 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing. Let's see what the best and brightest in these amazing industries were tweeting about it January 2018...