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The Future of Pet Food

The Future of Pet Food

Stuart Elmes

The culinary expectations of pets (and their owners) are shifting rapidly. Here's how the future of pet food is taking shape in 2019...

What's Next for Online Grocery?

What's Next for Online Grocery?

Stuart Elmes

Ready or not, online grocery shopping has arrived. Here's what FMCG and CPG brands can expect from this promising emerging marketplace in the months and years to come.

Adimo's Tweets of the Month: August 2019

Adimo's Tweets of the Month: August 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of August 2019. Let's see what these intrepid folks were tweeting about in August...

Will Amazon Own The Future?

Will Amazon Own The Future?

Stuart Elmes

As Amazon's intricate plans for total retail domination begin to take shape, what's left standing in this eCommerce behemoth's way?

Why Direct-To-Consumer Is Working in 2019

Why Direct-To-Consumer Is Working in 2019

Stuart Elmes

The Direct-to-Consumer (DTC) model is disrupting retail sectors and cutting into the market share of established brands in 2019. Here's why Direct-To-Consumer is working in 2019, and how your brand can cash in...

The Ongoing Evolution Of The Replenishment Economy

The Ongoing Evolution Of The Replenishment Economy

Stuart Elmes

While the way consumers purchase big-ticket items doesn't look likely to change anytime soon, household staples are a different story. Here's how the emerging "replenishment economy" is evolving, and how brands can make the most of this golden eCommerce opportunity...

Adimo's Tweets of the Month: July 2019

Adimo's Tweets of the Month: July 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of July 2019.

FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.

Defining The Future of Marketing Effectiveness

Defining The Future of Marketing Effectiveness

Stuart Elmes

In a digitally-driven world where brand-customer relationships and consumer expectations are evolving rapidly, the old ways of measuring marketing effectiveness aren't as valid as they once were. Here's how the future of marketing effectiveness could take shape...

5 Ways Lifestyle Choices Are Driving CPG Product Development

5 Ways Lifestyle Choices Are Driving CPG Product Development

Stuart Elmes

As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...