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The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

Adimo's Tweets of the Month: April 2019

Adimo's Tweets of the Month: April 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.

Amazon's move into wearables, and what it means

Amazon's move into wearables, and what it means

Stuart Elmes

The recent news that Amazon is moving into the wearables space with its own Alexa-enabled earbuds has left many wondering what the eCommerce giant is up to. Here's what Amazon's latest move means for the future of voice shopping and eCommerce...

Who Will Lose the Online Grocery Wars?

Who Will Lose the Online Grocery Wars?

Stuart Elmes

As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...

The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

The Demise of the Dash Button, and What it Means

The Demise of the Dash Button, and What it Means

Stuart Elmes

Amazon's recent announcement that it was doing away with its innovative "Dash Button" product replenishment offering has left many brands in the FMCG / CPG sector wondering what it means for the sector's brands and what comes next. Here's how we expect things to develop in a Dash Button-free world, and how FMCG and CPG brands can move to fill the gap.

Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...

Marketing Pet Products in a Digital World

Marketing Pet Products in a Digital World

Stuart Elmes

The way consumers shop for, and purchase, pet products is evolving rapidly. So is the way pet products are marketed. Let’s take a look at how to successfully market pet products in our high-tech world.