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Direct To Consumer Vs. Traditional Retail: Can You Have It All?

Direct To Consumer Vs. Traditional Retail: Can You Have It All?

Stuart Elmes

Direct-to-consumer retail brands are taking a larger bite out of overall retail sales across the globe. Competition between DTC and Traditional retail brands is heating up, and many retailers are feeling the pinch. If retail brands could do both! As it turns out, maybe they can.

The Social Commerce Opportunity

The Social Commerce Opportunity

Stuart Elmes

The links between social media and eCommerce grow closer with each passing day. And the new synergy between shopping and social is creating a golden opportunity for forward-thinking brands. Here's how...

Adimo's Tweets of the Month: January 2020

Adimo's Tweets of the Month: January 2020

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG eCommerce, and digital marketing from the month of January 2020. Let's see what these amazing industries and the sharp minds that occupy them were tweeting about this month...

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

Stuart Elmes

Now that New Years 2020 has come and gone, many consumers are looking for groceries and products to help them achieve their health-related goals. Here's how FMCG brands can cash in on the New Years health kick with effective marketing strategies.

Search Marketing For CPG Success

Search Marketing For CPG Success

Stuart Elmes

Many believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.

Online Grocery: Building For The Future

Online Grocery: Building For The Future

Stuart Elmes

Ready or not, online grocery shopping is poised to change the way consumers shop for FMCG and CPG products forever. Here's how your brand can prepare to take advantage of this massive grocery retail opportunity now, and in the future...

Adimo's Tweets of the Month: December 2019

Adimo's Tweets of the Month: December 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of December 2019!