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Defining The Future of Marketing Effectiveness

Defining The Future of Marketing Effectiveness

Stuart Elmes

In a digitally-driven world where brand-customer relationships and consumer expectations are evolving rapidly, the old ways of measuring marketing effectiveness aren't as valid as they once were. Here's how the future of marketing effectiveness could take shape...

5 Ways Lifestyle Choices Are Driving CPG Product Development

5 Ways Lifestyle Choices Are Driving CPG Product Development

Stuart Elmes

As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...

Adimo's Tweets of the Month: June 2019

Adimo's Tweets of the Month: June 2019

Stuart Elmes

The best, funniest, and most interesting tweets from across the world of FMCG, CPG, eCommerce, and digital marketing from the month of June 2019.

Online Retail: Paving A Path To The Future

Online Retail: Paving A Path To The Future

Stuart Elmes

What will the future of online retail look like, and how can today's brands position themselves for the online retail landscape of tomorrow? Here's how the trends of today are paving a path to the future of eCommerce...

Adimo's Tweets of the Month: May 2019

Adimo's Tweets of the Month: May 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of May 2019.

Back to Basics: the resurgence of brick-and-mortar grocery

Back to Basics: the resurgence of brick-and-mortar grocery

Stuart Elmes

As grocery's traditional big brands shutter stores, new players are stepping in to fill the void. Here's how new brands, technologies, and strategies are breathing new life into the brick-and-mortar grocery retail industry.

The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

Adimo's Tweets of the Month: April 2019

Adimo's Tweets of the Month: April 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.