Our Story

Our Values

Our values are more than just a road map - they’re the advanced navigation system that guides Adimo’s every move, from strategic direction to our everyday interactions with clients, co-workers and partners.

  • Be
  • Be
  • Be
  • Be A Trusted


We're at the
cutting edge

Meet the Big Chiefs

Richard Kelly

Founder, CEO

Richard started his career working agency-side on the early frontiers of digital marketing. As a dedicated technophile, he has always been fascinated with the power technology has to make life better, both for consumers and for business. Richard founded Adimo with the ambition to apply clean, measurable digital analytics to the rest of the marketing spectrum. When he’s not pushing the boundaries of digital marketing, Richard can be found shredding up a mountain on his bike, whooping the whole way down.

Richard Kelly: Founder, CEO
Richard Kelly

Colin Brown

Founder, CTO

Having cut his teeth as a .net developer both agency and client-side, Colin brings a solid technical discipline to the Adimo team. Constantly tuned in to the demands of clients, Colin is the development wizard that turns Adimo concepts into slick, working products. When he’s not at the helm of Adimo’s technical command centre, you can find Colin perfecting his game on the golf course.

Colin Brown: Founder, CTO
Colin Brown

Gill Smith


Gill joined the team with vast experience of building and retaining client relationships managing account teams. Born with at least eight pairs of hands, Gill now leads the business as Chief Operating Officer keeping Adimo steering forwards and upwards. Gill's favourite non-spreadsheet related experience is snowboarding and at the first sign of winter, she can be found whooshing down a mountain.

Gill Smith: COO
Gill Smith

Senior team

Linda Bew: Commercial Director
Linda Bew

Commercial Director

Kirsty Maitland: Head of Product
Kirsty Maitland

Head of Product

Chris Oliver: Technical Director
Chris Oliver

Technical Director