Adimo partners with UAE based media agency FutureTech

Stuart Elmes

We’re excited to announce that we are now bringing shoppability to MENA & South Africa via our new partnership with FutureTech. The UAE based media agency is using Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. 

With eCommerce in the region growing by 300% during the pandemic, now is the perfect time to embrace shoppable media. 

Buy Now solutions have already been used across a number of brand campaigns, (including Rainbow, Nestle & J&J, see example) with fantastic initial results.

  • Conversion rates in excess of 5% (compared to paid media benchmarks of 1%)

  • CTR’s in excess of 12%

  • ROAS - 200%

In addition to an impressive client list, the partnership has also sparked a multitude of new retailer integrations in the region, including Carrefour, Lulu, Noon in Middle, East & Takealot, Checkers and Pick N pay (South Africa). This takes the number of markets reached by Adimo technology to over thirty - and growing fast!

Since the launch of the partnership in April, FutureTech has launched shoppable campaigns for 5 brands with many more on the immediate horizon, and we are thrilled to be working together to bring new levels of effectiveness to their customer base.  

Click below to see one of FutureTech's recent campaigns in action...