The Brief

A well-known chocolate brand was looking for a fast, easy way for their audience to purchase their products, directly from display advertising campaigns. The brand was keen to explore the role our Buy Now technology could play in optimising their marketing and driving seasonal online sales.

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Adimo's Solution

We integrated our Buy Now technology natively into the client’s display creative - connecting users with a way to buy the product, from right within the ad unit. Given the seasonal nature of the brief, the shoppable campaign ran for 1 month, with account managers tracking performance in real-time, to deliver insights and optimisations. User-friendly dashboards within Adimo analytics allowed the brand to dive into the performance data whilst the campaign was running.

Outcome

A Seamless UX and journey
A frictionless path to purchase
Increased customer choice with a multi-retailer selection
A Highly optimised and trackable digital campaign
Browsers effectively converted into shoppers

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Results

By Integrating Adimo's Buy Now technology consumers could now buy products on impulse in the moment of consideration.

2.98%

Purchase Lead Rate

40%

Price Comparison Rate

4162

Engaged Shoppers

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