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Amazon's move into wearables, and what it means

Amazon's move into wearables, and what it means

Stuart Elmes

The recent news that Amazon is moving into the wearables space with its own Alexa-enabled earbuds has left many wondering what the eCommerce giant is up to. Here's what Amazon's latest move means for the future of voice shopping and eCommerce...

Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...