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Back to Basics: the resurgence of brick-and-mortar grocery

Back to Basics: the resurgence of brick-and-mortar grocery

Stuart Elmes

As grocery's traditional big brands shutter stores, new players are stepping in to fill the void. Here's how new brands, technologies, and strategies are breathing new life into the brick-and-mortar grocery retail industry.

The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...

Marketing to Parents in 2019

Marketing to Parents in 2019

Stuart Elmes

The digital revolution has transformed the art of parenting. Growing numbers of companies are marketing to the parents of young children on digital channels, and tailoring their products and customer services to this time and sleep deprived demographic. Let’s take a look at how brands are catering to these brave folks in 2019...

Adimo's Tweets of the Month: January 2019

Adimo's Tweets of the Month: January 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing. Let's see what the best and brightest in these amazing industries were tweeting about it January 2018...

Five Ways eCommerce Is Shaking Up The Grocery Game

Five Ways eCommerce Is Shaking Up The Grocery Game

Stuart Elmes

The way consumers shop for groceries is changing fast, and looks to continue changing quickly in the months and years to come. Here's how the evolution of eCommerce is impacting the world of FMCG, CPG and grocery, and why brands should be paying attention.

Defining “Convenience”: The Adimo Dictionary

Defining “Convenience”: The Adimo Dictionary

Stuart Elmes

Defining “Convenience”: The Adimo Dictionary Webster’s dictionary defines convenience as: 1: fitness or suitability for performing an action or fulfilling…

The Great Consumer Expectation Shift

The Great Consumer Expectation Shift

Stuart Elmes

The Great Consumer Expectation Shift According to data collected by Salesforce, 70% of consumers in 2017 report that technology has…

Big Data Will Kill the Retail Star

Big Data Will Kill the Retail Star

Stuart Elmes

Big Data Will Kill the Retail Star The Risk: Expectations of the Modern Consumer A recent report by marketing insights…