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Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.

The Ongoing Evolution Of The Replenishment Economy

The Ongoing Evolution Of The Replenishment Economy

Stuart Elmes

While the way consumers purchase big-ticket items doesn't look likely to change anytime soon, household staples are a different story. Here's how the emerging "replenishment economy" is evolving, and how brands can make the most of this golden eCommerce opportunity...

The Demise of the Dash Button, and What it Means

The Demise of the Dash Button, and What it Means

Stuart Elmes

Amazon's recent announcement that it was doing away with its innovative "Dash Button" product replenishment offering has left many brands in the FMCG / CPG sector wondering what it means for the sector's brands and what comes next. Here's how we expect things to develop in a Dash Button-free world, and how FMCG and CPG brands can move to fill the gap.