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The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...

Adimo’s Tweets of the Month: May 2017

Adimo’s Tweets of the Month: May 2017

Stuart Elmes

Summer is right around the corner... And so is a revolution in the online FMCG and eCommerce world (or so we are told). AI, shoppable advertisements, and brand backlash against digital ad agencies are all converging on the internet at once, creating a perfect storm that is about to change the way people shop forever.

The Tencent Opportunity

The Tencent Opportunity

Stuart Elmes

The Tencent Opportunity China has, for the past decade, represented an intriguing enigma for western business people, simultaneously a market…