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Search Marketing For CPG Success

Search Marketing For CPG Success

Stuart Elmes

Many believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.

Why Direct-To-Consumer Is Working in 2019

Why Direct-To-Consumer Is Working in 2019

Stuart Elmes

The Direct-to-Consumer (DTC) model is disrupting retail sectors and cutting into the market share of established brands in 2019. Here's why Direct-To-Consumer is working in 2019, and how your brand can cash in...

FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.

Defining The Future of Marketing Effectiveness

Defining The Future of Marketing Effectiveness

Stuart Elmes

In a digitally-driven world where brand-customer relationships and consumer expectations are evolving rapidly, the old ways of measuring marketing effectiveness aren't as valid as they once were. Here's how the future of marketing effectiveness could take shape...

Adimo's Tweets of the Month: June 2019

Adimo's Tweets of the Month: June 2019

Stuart Elmes

The best, funniest, and most interesting tweets from across the world of FMCG, CPG, eCommerce, and digital marketing from the month of June 2019.

Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

The Beauty Industry and the Digital Transformation

The Beauty Industry and the Digital Transformation

Stuart Elmes

The widespread adoption of digital technologies has brought with it a sea change in the way beauty brands do business. Here's how the digital transformation has transformed the beauty business and how beauty brands can get ahead of the curve.