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Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

The Beauty Industry and the Digital Transformation

The Beauty Industry and the Digital Transformation

Stuart Elmes

The widespread adoption of digital technologies has brought with it a sea change in the way beauty brands do business. Here's how the digital transformation has transformed the beauty business and how beauty brands can get ahead of the curve.

Marketing to Parents in 2019

Marketing to Parents in 2019

Stuart Elmes

The digital revolution has transformed the art of parenting. Growing numbers of companies are marketing to the parents of young children on digital channels, and tailoring their products and customer services to this time and sleep deprived demographic. Let’s take a look at how brands are catering to these brave folks in 2019...

Adimo's Tweets of the Month: December 2018

Adimo's Tweets of the Month: December 2018

Stuart Elmes

The best, funniest, and most interesting tweets from the world of digital marketing, FMCG, CPG, and eCommerce from the month of December 2018. Did your tweet make the cut?

Brand Loyalty in the Digital Age

Brand Loyalty in the Digital Age

Stuart Elmes

Building and establishing brand loyalty with consumers used to be so simple. A loyalty card here, a rewards program there, and presto! In the digital age, however, things have become much more complicated. So what are modern brands to do?

Adimo’s Tweets of the Month: May 2017

Adimo’s Tweets of the Month: May 2017

Stuart Elmes

Summer is right around the corner... And so is a revolution in the online FMCG and eCommerce world (or so we are told). AI, shoppable advertisements, and brand backlash against digital ad agencies are all converging on the internet at once, creating a perfect storm that is about to change the way people shop forever.