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Search Marketing For CPG Success

Search Marketing For CPG Success

Stuart Elmes

Many believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.

Online Grocery: Building For The Future

Online Grocery: Building For The Future

Stuart Elmes

Ready or not, online grocery shopping is poised to change the way consumers shop for FMCG and CPG products forever. Here's how your brand can prepare to take advantage of this massive grocery retail opportunity now, and in the future...

Artificial Intelligence in the FMCG Space

Artificial Intelligence in the FMCG Space

Stuart Elmes

For brands and retailers looking to go the last mile and give consumers the convenience they crave, the solutions they’re looking for could lie in utilizing the awesome power of artificial intelligence.

Voice Grocery Shopping In 2019

Voice Grocery Shopping In 2019

Stuart Elmes

To hear the pundits tell it, voice grocery shopping is either the way of the future or a gigantic flop. Here's how the adoption and evolution of voice grocery shopping is taking shape in 2019...

What's Next for Online Grocery?

What's Next for Online Grocery?

Stuart Elmes

Ready or not, online grocery shopping has arrived. Here's what FMCG and CPG brands can expect from this promising emerging marketplace in the months and years to come.

5 Ways Lifestyle Choices Are Driving CPG Product Development

5 Ways Lifestyle Choices Are Driving CPG Product Development

Stuart Elmes

As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...

Adimo's Tweets of the Month: June 2019

Adimo's Tweets of the Month: June 2019

Stuart Elmes

The best, funniest, and most interesting tweets from across the world of FMCG, CPG, eCommerce, and digital marketing from the month of June 2019.

Back to Basics: the resurgence of brick-and-mortar grocery

Back to Basics: the resurgence of brick-and-mortar grocery

Stuart Elmes

As grocery's traditional big brands shutter stores, new players are stepping in to fill the void. Here's how new brands, technologies, and strategies are breathing new life into the brick-and-mortar grocery retail industry.

Who Will Lose the Online Grocery Wars?

Who Will Lose the Online Grocery Wars?

Stuart Elmes

As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...

The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...