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5 steps to better Christmas FMCG marketing

5 steps to better Christmas FMCG marketing

Stuart Elmes

How can you best turn the joy of the holiday season into digital FMCG sales? Let’s look at five ways to make this a digital marketing Christmas to remember...

Brand Loyalty in the Digital Age

Brand Loyalty in the Digital Age

Stuart Elmes

Building and establishing brand loyalty with consumers used to be so simple. A loyalty card here, a rewards program there, and presto! In the digital age, however, things have become much more complicated. So what are modern brands to do?

Is The Sales Funnel Dead?

Is The Sales Funnel Dead?

Stuart Elmes

The Birth Of The Sales Funnel The year is 1898. Elias St. Elmo Lewis, an American advertising advocate and entrepreneur…

FMCG in the age of Amazon

FMCG in the age of Amazon

Stuart Elmes

SELF-CHECKOUT, THEN AND TOMORROW One of FMCG’s most visible recent changes is the shift toward self-checkout. This trend has…