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Ocado Rises Up

Ocado Rises Up

Stuart Elmes

One British company has embraced the ongoing digital transformation in the FMCG business and the changes this transformation is driving, building a foundation for massive success in the coming years: Ocado.

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

Stuart Elmes

Now that New Years 2020 has come and gone, many consumers are looking for groceries and products to help them achieve their health-related goals. Here's how FMCG brands can cash in on the New Years health kick with effective marketing strategies.

Search Marketing For CPG Success

Search Marketing For CPG Success

Stuart Elmes

Many believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.

Online Grocery: Building For The Future

Online Grocery: Building For The Future

Stuart Elmes

Ready or not, online grocery shopping is poised to change the way consumers shop for FMCG and CPG products forever. Here's how your brand can prepare to take advantage of this massive grocery retail opportunity now, and in the future...

Shoppable Recipes: A Grocery Brand Goldmine?

Shoppable Recipes: A Grocery Brand Goldmine?

Stuart Elmes

In a choice heavy, convenience-based grocery marketplace, convenience is king. Here's how shoppable recipes are reshaping the relationship between consumers and grocery brands for the better.

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.

Artificial Intelligence in the FMCG Space

Artificial Intelligence in the FMCG Space

Stuart Elmes

For brands and retailers looking to go the last mile and give consumers the convenience they crave, the solutions they’re looking for could lie in utilizing the awesome power of artificial intelligence.

Consumer Packaged Goods: Why Convenience Is King

Consumer Packaged Goods: Why Convenience Is King

Stuart Elmes

For Consumer packaged goods brands looking to claim (or hold onto) market share in the digital age, Convenience is the key to success. Here's how the quest for convenience is driving change in the CPG industry...

Beauty Marketing in the Age of eCommerce

Beauty Marketing in the Age of eCommerce

Stuart Elmes

The eCommerce revolution is changing the beauty marketing game forever. How can beauty brands make the most of this seismic shift in the ways consumers interact with their products and marketing?

FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.