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FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.

5 Ways Lifestyle Choices Are Driving CPG Product Development

5 Ways Lifestyle Choices Are Driving CPG Product Development

Stuart Elmes

As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...

Who Will Lose the Online Grocery Wars?

Who Will Lose the Online Grocery Wars?

Stuart Elmes

As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

5 steps to better Christmas FMCG marketing

5 steps to better Christmas FMCG marketing

Stuart Elmes

How can you best turn the joy of the holiday season into digital FMCG sales? Let’s look at five ways to make this a digital marketing Christmas to remember...

Brand Loyalty in the Digital Age

Brand Loyalty in the Digital Age

Stuart Elmes

Building and establishing brand loyalty with consumers used to be so simple. A loyalty card here, a rewards program there, and presto! In the digital age, however, things have become much more complicated. So what are modern brands to do?