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Ocado Rises Up

Ocado Rises Up

Stuart Elmes

One British company has embraced the ongoing digital transformation in the FMCG business and the changes this transformation is driving, building a foundation for massive success in the coming years: Ocado.

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.

Beauty Marketing in the Age of eCommerce

Beauty Marketing in the Age of eCommerce

Stuart Elmes

The eCommerce revolution is changing the beauty marketing game forever. How can beauty brands make the most of this seismic shift in the ways consumers interact with their products and marketing?

The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.