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Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.

Artificial Intelligence in the FMCG Space

Artificial Intelligence in the FMCG Space

Stuart Elmes

For brands and retailers looking to go the last mile and give consumers the convenience they crave, the solutions they’re looking for could lie in utilizing the awesome power of artificial intelligence.

Adimo's Tweets of the Month: October 2019

Adimo's Tweets of the Month: October 2019

Stuart Elmes

Adimo's carefully curated selection of the best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of October 2019.

Adimo's Tweets of the Month: September 2019

Adimo's Tweets of the Month: September 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of eCommerce, digital marketing, FMCG, and CPG from the month of September 2019. Let's see what our intrepid Twitter community was tweeting about last month...

Adimo's Tweets of the Month: August 2019

Adimo's Tweets of the Month: August 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of August 2019. Let's see what these intrepid folks were tweeting about in August...

Will Amazon Own The Future?

Will Amazon Own The Future?

Stuart Elmes

As Amazon's intricate plans for total retail domination begin to take shape, what's left standing in this eCommerce behemoth's way?

Online Retail: Paving A Path To The Future

Online Retail: Paving A Path To The Future

Stuart Elmes

What will the future of online retail look like, and how can today's brands position themselves for the online retail landscape of tomorrow? Here's how the trends of today are paving a path to the future of eCommerce...

The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

Adimo's Tweets of the Month: April 2019

Adimo's Tweets of the Month: April 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.