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The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

Adimo's Tweets of the Month: April 2019

Adimo's Tweets of the Month: April 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...

Online Grocery Shopping: Accelerating Adoption

Online Grocery Shopping: Accelerating Adoption

Stuart Elmes

While online grocery sales have exhibited steady global growth, they have yet to truly take the FMCG/CPG industry by storm. Let’s take a hard look at the factors driving current online grocery shopping growth, and see how innovative ideas and developments in the industry can accelerate growth in the near future.

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Parents in 2019

Marketing to Parents in 2019

Stuart Elmes

The digital revolution has transformed the art of parenting. Growing numbers of companies are marketing to the parents of young children on digital channels, and tailoring their products and customer services to this time and sleep deprived demographic. Let’s take a look at how brands are catering to these brave folks in 2019...

Adimo's Tweets of the Month: January 2019

Adimo's Tweets of the Month: January 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing. Let's see what the best and brightest in these amazing industries were tweeting about it January 2018...

Adimo's Tweets of the Month: December 2018

Adimo's Tweets of the Month: December 2018

Stuart Elmes

The best, funniest, and most interesting tweets from the world of digital marketing, FMCG, CPG, and eCommerce from the month of December 2018. Did your tweet make the cut?