Latest News

Adimo's Tweets of the Month: September 2019

Adimo's Tweets of the Month: September 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of eCommerce, digital marketing, FMCG, and CPG from the month of September 2019. Let's see what our intrepid Twitter community was tweeting about last month...

Adimo's Tweets of the Month: August 2019

Adimo's Tweets of the Month: August 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of August 2019. Let's see what these intrepid folks were tweeting about in August...

Why Direct-To-Consumer Is Working in 2019

Why Direct-To-Consumer Is Working in 2019

Stuart Elmes

The Direct-to-Consumer (DTC) model is disrupting retail sectors and cutting into the market share of established brands in 2019. Here's why Direct-To-Consumer is working in 2019, and how your brand can cash in...

FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.

Defining The Future of Marketing Effectiveness

Defining The Future of Marketing Effectiveness

Stuart Elmes

In a digitally-driven world where brand-customer relationships and consumer expectations are evolving rapidly, the old ways of measuring marketing effectiveness aren't as valid as they once were. Here's how the future of marketing effectiveness could take shape...

Adimo's Tweets of the Month: June 2019

Adimo's Tweets of the Month: June 2019

Stuart Elmes

The best, funniest, and most interesting tweets from across the world of FMCG, CPG, eCommerce, and digital marketing from the month of June 2019.

Adimo's Tweets of the Month: April 2019

Adimo's Tweets of the Month: April 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.