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Shoppable Recipes: A Grocery Brand Goldmine?

Shoppable Recipes: A Grocery Brand Goldmine?

Stuart Elmes

In a choice heavy, convenience-based grocery marketplace, convenience is king. Here's how shoppable recipes are reshaping the relationship between consumers and grocery brands for the better.

Defining The Future of Marketing Effectiveness

Defining The Future of Marketing Effectiveness

Stuart Elmes

In a digitally-driven world where brand-customer relationships and consumer expectations are evolving rapidly, the old ways of measuring marketing effectiveness aren't as valid as they once were. Here's how the future of marketing effectiveness could take shape...

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

Adimo's Tweets of the Month: December 2018

Adimo's Tweets of the Month: December 2018

Stuart Elmes

The best, funniest, and most interesting tweets from the world of digital marketing, FMCG, CPG, and eCommerce from the month of December 2018. Did your tweet make the cut?

FMCG in the age of Amazon

FMCG in the age of Amazon

Stuart Elmes

SELF-CHECKOUT, THEN AND TOMORROW One of FMCG’s most visible recent changes is the shift toward self-checkout. This trend has…