As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.
While the way consumers purchase big-ticket items doesn't look likely to change anytime soon, household staples are a different story. Here's how the emerging "replenishment economy" is evolving, and how brands can make the most of this golden eCommerce opportunity...
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