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Shoppable Recipes: A Grocery Brand Goldmine?

Shoppable Recipes: A Grocery Brand Goldmine?

Stuart Elmes

In a choice heavy, convenience-based grocery marketplace, convenience is king. Here's how shoppable recipes are reshaping the relationship between consumers and grocery brands for the better.

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.

Artificial Intelligence in the FMCG Space

Artificial Intelligence in the FMCG Space

Stuart Elmes

For brands and retailers looking to go the last mile and give consumers the convenience they crave, the solutions they’re looking for could lie in utilizing the awesome power of artificial intelligence.

Consumer Packaged Goods: Why Convenience Is King

Consumer Packaged Goods: Why Convenience Is King

Stuart Elmes

For Consumer packaged goods brands looking to claim (or hold onto) market share in the digital age, Convenience is the key to success. Here's how the quest for convenience is driving change in the CPG industry...

Beauty Marketing in the Age of eCommerce

Beauty Marketing in the Age of eCommerce

Stuart Elmes

The eCommerce revolution is changing the beauty marketing game forever. How can beauty brands make the most of this seismic shift in the ways consumers interact with their products and marketing?

FMCG Marketing: Closing The Online-Offline Loop

FMCG Marketing: Closing The Online-Offline Loop

Stuart Elmes

The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.

5 Ways Lifestyle Choices Are Driving CPG Product Development

5 Ways Lifestyle Choices Are Driving CPG Product Development

Stuart Elmes

As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...

Who Will Lose the Online Grocery Wars?

Who Will Lose the Online Grocery Wars?

Stuart Elmes

As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...