While the way consumers purchase big-ticket items doesn't look likely to change anytime soon, household staples are a different story. Here's how the emerging "replenishment economy" is evolving, and how brands can make the most of this golden eCommerce opportunity...
The disconnect between online marketing channels and offline marketing channels is costing FMCG brands millions. Here's how closing the online-offline marketing loop can help FMCG brands build a better path to purchase.
As evolving consumer lifestyle choices continue to demand new, innovative products, we look at how CPG brands can get ahead of the consumer lifestyle choices curve and make the most of their new product development strategies...
The best, funniest, and most interesting tweets from across the world of FMCG, CPG, eCommerce, and digital marketing from the month of June 2019.
As grocery's traditional big brands shutter stores, new players are stepping in to fill the void. Here's how new brands, technologies, and strategies are breathing new life into the brick-and-mortar grocery retail industry.
The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.
The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of April 2019.
As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...
As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...
The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.
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