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Who Will Lose the Online Grocery Wars?

Who Will Lose the Online Grocery Wars?

Stuart Elmes

As the battle to dominate the massively lucrative online grocery retail space rages on, we look at the potential casualty almost no-one is talking about: The FMCG brand...

The Online Grocery Wars

The Online Grocery Wars

Stuart Elmes

As the world's biggest grocery brands forge alliances with eCommerce platforms in an effort to establish a beachhead in the lucrative online marketplace, we review the strategies being implemented in the battle to stave off the eCommerce behemoth that is Amazon...

Adimo's Tweets of the Month: March 2019

Adimo's Tweets of the Month: March 2019

Stuart Elmes

The best, funniest, and most interesting/insightful tweets from the world of FMCG, CPG, digital marketing, and eCommerce from the month of March 2019.

The Demise of the Dash Button, and What it Means

The Demise of the Dash Button, and What it Means

Stuart Elmes

Amazon's recent announcement that it was doing away with its innovative "Dash Button" product replenishment offering has left many brands in the FMCG / CPG sector wondering what it means for the sector's brands and what comes next. Here's how we expect things to develop in a Dash Button-free world, and how FMCG and CPG brands can move to fill the gap.

Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...

Marketing Pet Products in a Digital World

Marketing Pet Products in a Digital World

Stuart Elmes

The way consumers shop for, and purchase, pet products is evolving rapidly. So is the way pet products are marketed. Let’s take a look at how to successfully market pet products in our high-tech world.

Online Grocery Shopping: Accelerating Adoption

Online Grocery Shopping: Accelerating Adoption

Stuart Elmes

While online grocery sales have exhibited steady global growth, they have yet to truly take the FMCG/CPG industry by storm. Let’s take a hard look at the factors driving current online grocery shopping growth, and see how innovative ideas and developments in the industry can accelerate growth in the near future.

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Marketing to Mums: Making the First Purchase Count

Marketing to Mums: Making the First Purchase Count

Stuart Elmes

Millennials now account for 82% of births in the United States, and the way these new mothers shop is changing rapidly. Here's how brands can make the most of their engagements with new mothers and build brand loyalty that lasts in a digital world.

The Beauty Industry and the Digital Transformation

The Beauty Industry and the Digital Transformation

Stuart Elmes

The widespread adoption of digital technologies has brought with it a sea change in the way beauty brands do business. Here's how the digital transformation has transformed the beauty business and how beauty brands can get ahead of the curve.