Ocado Rises Up
Stuart ElmesOne British company has embraced the ongoing digital transformation in the FMCG business and the changes this transformation is driving, building a foundation for massive success in the coming years: Ocado.
Latest News
Adimo's Tweets of the Month: February 2020
Stuart ElmesThe best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of February 2020. Let's see what these industries' brightest minds were tweeting about this month...
3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick
Stuart ElmesNow that New Years 2020 has come and gone, many consumers are looking for groceries and products to help them achieve their health-related goals. Here's how FMCG brands can cash in on the New Years health kick with effective marketing strategies.
Search Marketing For CPG Success
Stuart ElmesMany believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.
Online Grocery: Building For The Future
Stuart ElmesReady or not, online grocery shopping is poised to change the way consumers shop for FMCG and CPG products forever. Here's how your brand can prepare to take advantage of this massive grocery retail opportunity now, and in the future...
Adimo's Tweets of the Month: December 2019
Stuart ElmesThe best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of December 2019!
Adimo's Tweets of the Month: November 2019
Stuart ElmesThe best, funniest, and most interesting tweets from the best and brightest in the FMCG, CPG, eCommerce, and digital marketing industries. Let's see what Twitter's dynamos were tweeting about in November...
Shoppable Recipes: A Grocery Brand Goldmine?
Stuart ElmesIn a choice heavy, convenience-based grocery marketplace, convenience is king. Here's how shoppable recipes are reshaping the relationship between consumers and grocery brands for the better.
Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era
Stuart ElmesAs consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.
Artificial Intelligence in the FMCG Space
Stuart ElmesFor brands and retailers looking to go the last mile and give consumers the convenience they crave, the solutions they’re looking for could lie in utilizing the awesome power of artificial intelligence.
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