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Ocado Rises Up

Ocado Rises Up

Stuart Elmes

One British company has embraced the ongoing digital transformation in the FMCG business and the changes this transformation is driving, building a foundation for massive success in the coming years: Ocado.

Adimo's Tweets of the Month: February 2020

Adimo's Tweets of the Month: February 2020

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of February 2020. Let's see what these industries' brightest minds were tweeting about this month...

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

3 Ways FMCG Brands Can Capitalize On The New Year's Health Kick

Stuart Elmes

Now that New Years 2020 has come and gone, many consumers are looking for groceries and products to help them achieve their health-related goals. Here's how FMCG brands can cash in on the New Years health kick with effective marketing strategies.

Search Marketing For CPG Success

Search Marketing For CPG Success

Stuart Elmes

Many believe that consumer packaged goods (CPG) products are ill-suited for search marketing success. Here's why such beliefs are founded on erroneous beliefs, and why positioning your brand for CPG search marketing success is a must in 2020.

Online Grocery: Building For The Future

Online Grocery: Building For The Future

Stuart Elmes

Ready or not, online grocery shopping is poised to change the way consumers shop for FMCG and CPG products forever. Here's how your brand can prepare to take advantage of this massive grocery retail opportunity now, and in the future...

Adimo's Tweets of the Month: December 2019

Adimo's Tweets of the Month: December 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, CPG, eCommerce, and digital marketing from the month of December 2019!

Adimo's Tweets of the Month: November 2019

Adimo's Tweets of the Month: November 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the best and brightest in the FMCG, CPG, eCommerce, and digital marketing industries. Let's see what Twitter's dynamos were tweeting about in November...

Shoppable Recipes: A Grocery Brand Goldmine?

Shoppable Recipes: A Grocery Brand Goldmine?

Stuart Elmes

In a choice heavy, convenience-based grocery marketplace, convenience is king. Here's how shoppable recipes are reshaping the relationship between consumers and grocery brands for the better.

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Product Replenishment Vs. Product Discovery: Marketing Strategies Diverge In The Digital Era

Stuart Elmes

As consumer's online shopping habits continue to evolve, a divergence has emerged between the ways they shop for (and purchase) household staples and the ways they discover (and purchase) new products and brands. This is driving important changes in product replenishment marketing and product discovery marketing that every brand should take note of.