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The Future of Beauty: how the digital transformation is changing the beauty brand forever

The Future of Beauty: how the digital transformation is changing the beauty brand forever

Stuart Elmes

The beauty brand upstarts who’ve put technology to work to personalize customer experiences and cater to under-served sectors of the marketplace are changing the way the beauty industry operates forever. Here's how the digital transformation has created space for new, innovative approaches to beauty marketing, and the brands that are making it work.

Marketing Cosmetics In 2019

Marketing Cosmetics In 2019

Stuart Elmes

The way cosmetics are marketed to consumers is changing rapidly. Here's how 2019's cosmetics marketing leaders are staying ahead of the curve...

The Beauty Industry and the Digital Transformation

The Beauty Industry and the Digital Transformation

Stuart Elmes

The widespread adoption of digital technologies has brought with it a sea change in the way beauty brands do business. Here's how the digital transformation has transformed the beauty business and how beauty brands can get ahead of the curve.