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Sonic Branding, and Why It Matters

Sonic Branding, and Why It Matters

Stuart Elmes

From the jingles of old, to “I’m Lovin’ It” and the Intel bongos, advertisers have been using catchy sounds to build brand recognition for years. Let’s take a look at how sonic branding is evolving, and why it’s incredibly important right now...

Adimo's Tweets of the Month: February 2019

Adimo's Tweets of the Month: February 2019

Stuart Elmes

The best, funniest, and most interesting tweets from the world of FMCG, eCommerce, CPG, and digital marketing from the month of February 2019.

Adimo’s Tweets of the Month: May 2017

Adimo’s Tweets of the Month: May 2017

Stuart Elmes

Summer is right around the corner... And so is a revolution in the online FMCG and eCommerce world (or so we are told). AI, shoppable advertisements, and brand backlash against digital ad agencies are all converging on the internet at once, creating a perfect storm that is about to change the way people shop forever.

Is The Sales Funnel Dead?

Is The Sales Funnel Dead?

Stuart Elmes

The Birth Of The Sales Funnel The year is 1898. Elias St. Elmo Lewis, an American advertising advocate and entrepreneur…