They say that April comes in like a lion and goes out like a lamb.
We aren't exactly sure if that's true, but it has sure been an interesting month in the digital world.
Mark Zuckerberg testified before Congress, Procter and Gamble's Marc Pritchard continued his crusade against digital marketing attribution opacity, and voice-activated assistants carried on their assault on the human-internet interface.
For the amazing digital marketing industry, and the fantastic folks who work within it, the future is unclear.
But at least we still have Twitter to get us through the day!
Let's see what the world of digital marketing, FMCG, and eCommerce was talking about in April...
Best “what program is that guy using?”…
Why Do Venture Capital (VCs) Insist on Wasting Their Money? https://t.co/dTs0uPe2sD by @timothy_hughes via @DigitalLeadersA #advertising #startup #marketing #digitalmarketing #socialselling #digitalselling #strategy #launch via @DigitalLeadersA pic.twitter.com/quUWbItbtH
— AlpinaSearch (@AlpinaGary) April 25, 2018
Best Back to the Future reference…
What would targetting look like if supermarkets had unlimited shelf space? https://t.co/XWoWn0MVtR by @eddsoutherden #FMCG #MarketingStrategy pic.twitter.com/aQbqxFYv0E
— Bray Leino (@brayleino) December 1, 2017
Bast AR packaging…
#AugmentedReality + #IoT = Internet on Things! - Here are some awesome #AR connected #CPG products activated by us @ZapparApp! #connectedpackaging #retailmarketing #computervision #digitalmedia #Mobile #Fmcg #retail #shoppermarketing #mobileapp #TECH #Marketing pic.twitter.com/Xbl9Bmdq9W
— Keith Curtin (@KFCurtin) April 15, 2018
Best warehouse of the future…
Revolutionising warehouse #technology.#video #tech #supplychain #business #manufacturing #innovation #innovate #AI #artificialIntelligence #Robots #Robot #Shopping #Ecommerce #VR #ML #MachineLearning #MachineIntelligence #Fintech #Data #DataScience pic.twitter.com/TuTXhlCtiO
— هيثم الحاج Haytham (@Hay_ThamAlHaj) April 25, 2018
Best “Yep. Pretty much”…
The Future of #Ecommerce https://t.co/jYX5cR7VES v/ @tomfishburne#DigitalMarketing #Marketoon
— ipfconline (@ipfconline1) April 21, 2018
Cc @growurstartup @jerome_joffre @laurenceneid @MarinePsct @NealSchaffer @Sam___Hurley @TamaraMcCleary @jblefevre60 @antgrasso @MarshaCollier pic.twitter.com/ImNFdv4joL
Best truth bomb…
According to @Newton_Europe food manufacturers and retailers in the UK grocery industry waste £2.7 billion annually on product innovations that consumers do not want or prove too expensive to produce #FMCG #Innovation #proposition pic.twitter.com/4LWfXLI4El
— Prop B Insights (@propbinsights) April 20, 2018
Best “Google Glass lives!”
.@intel is working on #AugmentedReality glasses ? with #AI superpowers ?
— Glen Gilmore ? (@GlenGilmore) April 15, 2018
mt @kuriharan @MikeQuindazzi #AR #ArtificialIntelligence #Wearables #WearableTech #FashionTech #IoT #DigitalTransformation #DigitalMarketing pic.twitter.com/kNQKCvXQbW
Best 3D printed sandwich (we’d eat it)…
3D printing is now predicted to truly gain in-home traction in around 2-3 years' time. This is the game changer to end all game changers! #innovation Here are the 5 future threats to #FMCG https://t.co/rodOiVycTG pic.twitter.com/uuIw0a1TnV
— Strategy Distillery (@ChiefDistiller) April 16, 2018
Best “get out of my head!”
Multi-human activity recognition in a #retail environment. @MikeQuindazzi Hashtags #AI #MachineLearning #FinTech #ecommerce #DeepLearning #MachineVision #ArtificialIntelligence #MachineVision pic.twitter.com/BiSE7PPtSC
— Mike Quindazzi ✨ (@MikeQuindazzi) April 19, 2018
Best idea…
How #IoT Is Revolutionizing #CPG Industry - https://t.co/TCkr3e2qYV https://t.co/qNrWgTPBM0 by @CXOtodayAlerts #data pic.twitter.com/qEPrhPvsAu
— Stibo Systems (@StiboSystems) April 16, 2018
Best “it’s all happening at once!”
#Shoppable #AR se convertiría en uno de los usos más #innovadores y sofisticados de esta #tecnología, la cual se ha estado usando normalmente para desarrollar acciones de #marketing en la parte alta del embudo de conversiones, gene…https://t.co/oqPordq5XC https://t.co/zBswv3qFDa
— Ermely Martínez (@Ermely) April 23, 2018
This month’s digital marketing image trend? Robots touching hands with humans. Why…? Because…you know… AI and stuff.
Here’s just a few we found:
So tweet on, digital marketing, eCommerce, and FMCG world.
We’ll be watching as always, and we’ll see you all in May!