4 Ways to Spookercharge Your Digital Marketing for Hallowe’en

October 25, 2017

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4 Ways To Spookercharge Your Digital Marketing for Hallowe’en 1) Scary smooth shoppable VR Target’s “House on Hallow Hill”…

Hallowe’en is a BIG deal in some circles.

This spooky holiday presents some very interesting and potentially lucrative marketing opportunities which every brand should consider taking advantage of.

Well-executed Hallowe’en campaigns aren’t easy to conceptualise or develop, but the extra effort they take can really pay off.

Here are a few ideas to help get you started on the path to Hallowe’en marketing success...

4 Ways To Spookercharge Your Digital Marketing for Hallowe’en

 

1) Scary smooth shoppable VR

Target’s “House on Hallow Hill” campaign raised eyebrows (and revenue) when it was unveiled last Hallowe’en season. The brand’s interactive, shoppable virtual reality haunted house tour generated over 4 million views and resulted in a double-digit rise in Hallowe’en sales for the American retail megabrand.

Those are numbers any brand would be delighted to duplicate.

 

2) Monster endorsements

Celebrity endorsements can be expensive…

but not on Hallowe’en!

Most of this spooky holiday’s most iconic ghouls and monsters were created well over a century ago, and thus are no longer subject to pesky intellectual property laws. No brand should pass up an opportunity to grab a free endorsement from Frankenstein’s Monster, Count Dracula, or The Mummy.

 

3) Put a scare into consumers

If the unprecedented success of 2017’s remake of Stephen King’s “It” has taught us anything, it is that the public still loves to be scared.

While the line between “scary” and “corny” can at times be a fine one indeed, brands which can capitalise on the modern world’s craving for fear can make some serious headway in the crowded digital marketplace.

LG hit a home run in 2016 with its “So real it’s scary” viral campaign. While it remains unclear how many of the marketing prank’s victims bought TVs, it is a safe bet that many of the video’s 40 million+ viewers did.

 

4) Piggyback on Hallowe’en traditions

 

Like any holiday, Hallowe’en has many treasured traditions which hold a special place in revellers’ hearts.

Way back in 2006, M&Ms – a candy brand for which effective Hallowe’en campaigns have now become a tradition of its own – created this immersive “Dark Chocolate: Dark Movies” campaign, which invited consumers to look for icons from legendary horror films within the brand’s ad:

The campaign cleverly made use of the time honoured Hallowe’en tradition of revisiting one’s favourite scary films, drawing its audience in for a long, close look.

 

Whichever terrifying tactics your brand chooses to utilise for making the most of this year’s Hallowe’en marketing opportunity, Adimo can help. Our frighteningly good technology helps you get the most out of your holiday marketing by making it shoppable – so your customers can buy all their spooky supplies directly from your campaign without ever leaving it. Get in touch to see how we can help make your holiday campaigns shoppable!

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