Modern consumers are exposed to over 5,000 advertisements in an average day, compared to the 500 advertisements per day consumers…
The modern world is awash with advertisements.
Modern consumers are exposed to over 5,000 advertisements in an average day, compared to the 500 advertisements per day consumers in the 1970s had to contend with.
For those keeping track, that’s over 200 ads per hour, without even taking sleeping hours into account.
Those lovely bell-bottomed folks from the 1970s could be forgiven for wondering how our brains could possibly handle that much information.
The answer is: they can’t.
The vast majority of the advertisements modern consumers are exposed to every day have very little impact at all. They pass, unnoticed and unrecorded, through our distracted minds like a gentle breeze as we go about our busy lives.
The idea that a consumer will see an ad, make a mental note, and eventually make a purchase from the advertising brand has become a laughable proposition.
This is especially for brands advertising CPG and FMCG products.
But still, brands try.
Why? Because advertising works. This immutable fact is no less true in the digital realm as it is anywhere else. Add to this the massive audiences and overall affordability of digital advertising, and you’ve got a recipe for marketing success. A well-placed and well designed digital ad can make a big impact on consumers and deliver robust ROI for any brand, FMCG or otherwise.
And it gets better.
Brands have barely scratched the surface of the potential digital advertising has to offer.
Shoppable display ads, videos and images are well on their way to revolutionising the way digital advertising is delivered and how it is consumed.
Digital media which can generate sales and conversions with a few clicks of the mouse are turning the traditional “sales funnel” model on its head. Brands that fail to recognise this fact run the risk of missing out on a massive marketing opportunity.
Here are 5 reasons why…
An advertisement which allows a consumer to make a purchase with just a few clicks of the mouse is more efficient than one which does not. Shoppable ads deliver a better ROI for your advertising dollar by simplifying the purchase process and shortening the sales funnel.
A convoluted journey to purchase is a road to nowhere. Brands which allow consumers to purchase a product more easily will gain a massive advantage over those which do not.
Today’s consumers ask a lot of the brands they purchase from. Consumer expectations are already shifting (as they always do) toward convenience, and it is the brands that can simplify the purchase process that will come to be viewed as convenient. Find a way to make things easier for consumers and sales will invariably follow.
In digital marketing, data is power. Shoppable ads offer deeper insights into exactly what works and what doesn’t. They allow brands to regain control over their own data to optimise campaigns more effectively.
If you are paying to have an ad designed, developed, and placed, why wouldn’t you want that ad to be capable of making an instant sale?
The less clunky and cumbersome the journey to purchase, the fewer abandoned carts and lost sales your brand will experience. The more an ad can drive direct sales, the better your advertising ROI will be.