What an interesting year 2017 has been...
As we reached the crest of the 2017 hill and craned our collective necks to peer over the other side, we were treated to a view of nothing more than a dense, impenetrable fog.
Why? Because that is the world we are living in, friends.
Show us a person out there who foresaw the bizarre global developments the first half of 2017 had in store, and we'll show you a liar.
In the world of FMCG, CPG, martech and eCommerce, the story was much the same.
Voice-activated AI assistants spreading like a helpful plague, new and terrifying customer data laws, and an unholy alliance between Whole Foods and Amazon have cast an ominous cloud over 2017’s first 6 months, and we shudder to think what comes next.
Luckily, as always, we have Twitter to keep things in perspective.
Let’s see how we did this month…
Adimo’s Tweets of the Month: June 2017
Best augmented juice
Best Polished squad
Best “shoppable holiday” (Yes, this is a thing now)
Currently doing a HUGE shoppable holiday Haul / Pack with Me on Insta Stories ?? See what I'm taking away with me - username JosieLDN pic.twitter.com/5xGAaDyI5q— Josie (@FashionMumblr) June 25, 2017
Best celebrity shave-off
Best convenience (You scan it, they send it)
Best crime (burning US money is totally illegal)
All i want right now ? pic.twitter.com/mBfaMHDHJj— FoodSelfie (@FoodSeIfie) August 19, 2015
Best cross-channel experience
Best “what’s the problem here?”
“the best part is, it’s not really sales. your friends & neighbors get the same quality bananas they always have, but now you get paid” pic.twitter.com/50tejCS5Rp
— HeavyHokie (@heavyhokie) June 26, 2017
This month’s ecommerce twitter image trend? Attack of the drones! Hey, we all know it’s coming eventually, right?
Here’s just a few we found…
So tweet on, FMCG, CPG, and eCommerce world! These are strange days we are living in, and we must all remain vigilant. We’ll be watching, and we’ll see you all in July!