Adimo Blog

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03 Sep: 5 Ways Digital Marketing is Failing to Live Up to Its Potential

1) Disruption Everyone hates pop-up ads and spam email newsletters. If a visitor to your website is overwhelmed with pop-ups,…

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22 Aug: The Future of Food: 5 Grocery Trends To Watch

1) Voice is coming We’ve said it before, and we’ll say it again: voice technology is developing very quickly, and we…

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13 Aug: Optimising eCommerce: Why Customer Experience Matters

The Convenience Gap This is a subject near and dear to our hearts. Why are 20% of clothes and accessories…

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06 Aug: Does Google Have Its Whole Foods?

The Alphabet Company made waves this July by announcing a deal with Carrefour, the French grocery giant, to partner on…

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01 Aug: Adimo’s Tweets of the Month: July 2018

Yes, it’s hot. There’s nothing for it, really. Nothing except to take a dip in the refreshing waters of this month’s…

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26 Jul: FMCG And The Internet of Things

The IOT Reality is already upon us Forward-thinking brands are already beginning to integrate the IoT into their manufacturing processes…

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18 Jul: The Convenience Gap is CPG’s $5 trillion missed opportunity

Not a single person mentioned price as a motivation. All reasoning revolved around an entirely different factor: the convenient experience offered by…

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10 Jul: Google Duplex and the Future of Marketing

The Future We can assume that consumers will gravitate towards a technology that allows them to complete mundane and unpleasant…

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02 Jul: Adimo’s Tweets of the Month: June 2018

  Best ad fraud wakeup call… What would you do with $19 Billion? That’s how much money is wasted on…

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18 Jun: What Does the Facebook Scandal Mean for Digital Marketing?

  Facebook Isn’t Going Away We can rest assured that the scandal has severely damaged Facebook’s reputation. In a recent…

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14 Jun: ePocalypse Now? The State of Retail in 2018

“Never get out of the Boat” It seems like everyone you know is shopping on the internet. You’re wondering whether…

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13 Jun: 5 Issues eCommerce Needs To Address In 2018

1) Voice Interface As we have previously noted, voice shopping is poised to experience massive growth in the coming months….