Adimo Blog

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17 Oct: The Great Consumer Expectation Shift

The Great Consumer Expectation Shift According to data collected by Salesforce, 70% of consumers in 2017 report that technology has…

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09 Oct: 5 Reasons Every Digital Ad Should Be Shoppable

Modern consumers are exposed to over 5,000 advertisements in an average day, compared to the 500 advertisements per day consumers…

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02 Oct: Adimo’s Tweets of the Month: September, 2017

Why? The reason is simple. Summer is distracting. All that beautiful weather, all those amazing outdoor activities, the smiling children,…

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27 Sep: Voice-Activated Grocery Shopping: The Race Is On

Ok, maybe not everything, but a lot of things. As happens with all new user interfaces, clumsy early voice-activated technologies…

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19 Sep: Busting the myth of “viewability”

The video: Our video featured 30 digital ads from major FMCG brands, all of which were exactly 50% visible and…

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12 Sep: What does the state of cross-device commerce mean for FMCG?

And it is becoming even more so with every passing year. According to a Criteo’s recent “State of Cross-Device Commerce”…

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04 Sep: Adimo’s Tweets of the month: August 2017

Let’s see how we did this month…   Adimo’s Tweets of the Month: August 2017   Best meme… The 5…

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31 Aug: P&G Throws Down The Digital Ad Spend Gauntlet

P&G puts its digital ad spend money where its mouth is In fact, online sales have accounted for more than…

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16 Aug: 5 Ways FMCG Brands Can Market Better Online

 5 Ways FMCG Brands Can Market Better Online 1) Improve Customer Experience The FMCG path to purchase, as it currently…

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30 Jul: Adimo’s Tweets of the Month: July 2017

Because we still have the wonderful world of Twitter, where it’s always summer! Let’s see how we did this month……

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24 Jul: Defining “Viewability”- The Adimo Dictionary

Defining “Viewability”- The Adimo Dictionary   Remember the good old days, back when you could either see something or you…

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18 Jul: The IAB’s Viewability Standards, and Why They Stink

How many of those digital ads made an “impression”? According to the Interactive Advertising Bureau, all of them did. Yes,…