Adimo Blog

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16 Aug: 5 Ways FMCG Brands Can Market Better Online

 5 Ways FMCG Brands Can Market Better Online 1) Improve Customer Experience The FMCG path to purchase, as it currently…

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30 Jul: Adimo’s Tweets of the Month: July 2017

Because we still have the wonderful world of Twitter, where it’s always summer! Let’s see how we did this month……

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24 Jul: Defining “Viewability”- The Adimo Dictionary

Defining “Viewability”- The Adimo Dictionary   Remember the good old days, back when you could either see something or you…

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18 Jul: The IAB’s Viewability Standards, and Why They Stink

How many of those digital ads made an “impression”? According to the Interactive Advertising Bureau, all of them did. Yes,…

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11 Jul: Why FMCG and CPG Brands Need an AI Strategy NOW

Why FMCG and CPG Brands Need an AI Strategy NOW The day artificial intelligence started talking to us, everything changed….

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03 Jul: Adimo’s Tweets of the Month: June 2017

In the world of FMCG, CPG, martech and eCommerce, the story was much the same. Voice-activated AI assistants spreading like…

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30 Jun: Amazon is Flexing Its FMCG Muscle – So How Can Retailers Compete?

Amazon is Flexing Its FMCG Muscle – So How Can Retailers Compete? If the world’s reigning grocery retail heavyweights don’t…

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22 Jun: Adopting Digital Transformation

Adopting Digital Transformation “Digital transformation” is all about how people adopt and apply digital technologies. When it comes to business,…

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14 Jun: Meet Capture! An Interview With Capture Co-Founder and Director Matt Lee

  Matt Lee Fact Sheet: Name: Matt Lee Title: Director & Co-Founder at Capture Favourite Food: Biscuits Sunday activity preference:…

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08 Jun: Brands Need to Supercharge their Content for Father’s Day

Brands could do far more to excite and inspire us around gifting, and with data a few years back showing that shoppers’…

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07 Jun: Marketing For Growth: The birth of the Chief Growth Officer (CGO)

What exactly is a ‘Chief Growth Officer’ (CGO)? While the CGO title is still relatively new, (those currently holding the title…

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31 May: Adimo’s Tweets of the Month: May 2017

Adimo’s Tweets of the Month: May, 2017   Times, they are a’changing… THIS is the #digital #disruption awaiting FMCG brands!…