Adimo Blog

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21 May: Millennials and the Future of Retail

What’s Happening? The UK grocery chain Sainsbury’s made waves last month when it announced that it was introducing “touch-free” packaging…

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17 May: Digital Marketing: Where do we go from here?

  The Technology to Watch As we have noted before, a recent report by RBC predicted that by 2020 Amazon…

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08 May: The Proof is in the Pudding: Digital Advertising ROI and Attribution in 2018

An Industry Ripe For Change According to the World Advertising Research Council, total global adspend is expected to grow by…

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30 Apr: Adimo’s tweets of the month: April 2018

  Best “what program is that guy using?”… Why Do Venture Capital (VCs) Insist on Wasting Their Money? https://t.co/dTs0uPe2sD by…

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25 Apr: The Future of FMCG: 7 Trends to Watch

  1. Digital Assistants and Voice Shopping If you’ve been following our blog of late, you’re already aware of…

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19 Apr: 5 Ways Clumsy Journeys To Purchase Are Losing Brands Money

1) Attack of the Phones Stop whatever you’re doing and look around. How many people can you see looking at…

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09 Apr: “The Concierge Economy”, And Why It Matters

  The concierge economy is growing extremely quickly. But what exactly is the concierge economy? As defined by an automobile…

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03 Apr: Adimo’s Tweets of the Month: March 2017

We couldn’t agree more. Here at Adimo, it’s been a long, cold, busy winter, filled to bursting with conferences, meetings,…

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29 Mar: Alexa is Shoppable: Meet “Adimo Voice”

What Did I Just See? The video shows how a simple voice command with the Amazon Echo Show (and Adimo…

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20 Mar: The Future Has No Brands

  The Future is Now Buying groceries simply by uttering a voice command has become our new reality. As the…

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13 Mar: How shoppable recipes will impact FMCG marketing

Who will become “the next supermarket?” While many turn to Google to discover the best place to put their phone…

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07 Mar: 10 Things You Need to Know About Online Shoppers

1. Shoppers Browse on their Phones, and Buy on Their Desktops During the holiday season of 2016, smartphones accounted for…